1. Discover better Keywords
When you rewrite the content for Website, you may discover that there better keywords – that are more apt for your business. Or maybe, there wasn’t even a keyword assigned in the first place! To do this, first find out how your post is currently performing on search results. If you want to improve search rankings, use keyword tools like Google Keyword Planner, SEMRush or Moz Keyword explorer and identify a new keyword or words that have the best chance of attracting more visitors.
2. Frequent Indexing
The more regularly you update your website with new web pages, downloads, or even blogs the more regularly search engines will stop by to visit your website. Please remember that the frequency of indexing doesn’t have to mean higher ranking. But when search engines look more frequently at your site, you will have a better chance of getting to higher rankings depending on the quality of your site content. So keep your content quality high even as you update it with fresh content.
3. Establish your authority
After a search engine recognizes a page and adds it to its index, it then turns to external factors to help to validate and estimate the level of authority of the page for any particular domain. That’s why webmasters go all-out to become an “authority” in search engines’ eye. To put it quite simply, the more you publish informative, valuable content that pertains to your industry, the greater will be the authority your website enjoys. Keep in mind that when you keep writing and publishing awesome content on any particular topic, you tend to become a stronger authority in that specific topic. This means that people will trust you and what you say garnering more visitor count and thereby sales growth.
4. Let Search Engines help you
Search Engines like Google/Yahoo/Bing use web crawling bot/spider to continuously look for fresh content. On finding fresh content, it adds the fresh content to their index. What this means is that if you refresh your content often with trustworthy and useful information, then you stand a good chance of being higher in search rankings. So add a new blog post or even just update an image or just make some changes on your site so that the search engine notices it.
5. Keep your audience happy
Keeping your content updated with new trends ensure that your current subscribers stay engaged with your site. Regular content refresh also provide essential information to convert new visitors into regulars. All of this will get converted into returning traffic which in turn adds tremendous value to your website.
To sum it up, it’s a good idea to invest time and effort in not just creating fresh content but also refreshing existing content. Sometimes, all you need to do is optimise an HTML title for SEO, but other times, a complete page refresh may be required.
Website owners should always be looking for ways to improve site visibility and visitor count, and thereby more leads and sales growth.
If you need ideas for creating fresh content you can look at our previous article Top Technology Trends of 2019. Or you may take the services of one of the best digital marketing company in Bangalore, CloudOnHire.